Atlantic City

New Jersey
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Delicious food in our restaurant

American Brasserie

Sugar Factory has joined the collective of suburb brands at the Hard Rock Hotel & Casino in Atlantic City, NJ!

Atlantic City, New Jersey

1000 Boardwalk Ave. Atlantic City, NJ 08401 | (609) 428-7283

Accessible from the boardwalk and inside of the casino, Sugar Factory’s 1,500-square-foot confectionary will feature the signature floor-to-ceiling candy wall with more than 500 types of candy including a selection of novelty and bulk candy like the world-famous Couture Pops. Completing the confectionary, the café will offer coffees, hot chocolate, frozen hot chocolate, homemade specialty rainbow doughnuts and pastries in addition to homemade gelato and ice cream.

The dining room, replete with red tufted banquets, crystal chandeliers and antique brass accents, will seat more than 300 guests. Sugar Factory’s menu features signature items such as savory crepes, salads, monster burgers, insane milkshakes and specialty pizzas. The legendary desserts will top the menu with the famous King Kong Sundae, serving up to 12 people with 24 scoops of ice cream topped with sprinkles, gummy bears, caramel sauce, fudge sauce and giant swirly pops, to name a few.

Overlooking the casino, the elevated white marble bar seats 20 guests and provides full menu service complete with Sugar Factory’s signature 64 oz. alcohol-infused smoking candy goblets like the Lollipop Passion, garnished with lollipops and candy necklaces, and the Watermelon Mojito featuring Pitbull’s Voli 305 Vodka and sour watermelon gummies.

Monday – Thursday:
11:00am- 11:00pm
Friday:
11:00am—1:00am
Saturday:
8:00am- 1:00am
Sunday:
8:00am- 11:00pm
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Sugar Factory’s menu showcases an array of dishes fit for any diner.

About Us

Offering brunch, lunch and dinner, Sugar Factory’s menu showcases an array of dishes fit for any diner. Weekend brunch features unlimited mimosas, fluffy and colorful Insane Double Stack Rainbow Pancakes  served with warm maple syrup, powdered sugar, butter and topped with chocolate chips, gummy bears, strawberries and whipped cream with rainbow sprinkles, Breakfast Burgers, including the Donut Burger, and more. Served Saturdays and Sundays, Sugar Factory’s savory and sweet brunch is not to be missed.

Lunch and dinner guests find an extensive selection of menu items including The Big Cheesy Burger – an Angus beef burger topped with melted white cheddar, creamy mac & cheese and bacon, served with BBQ sauce on a toasted potato bun; or Fettuccine Alfredo made with fresh garlic, butter, cream, and parmesan cheese. Sugar Factory’s Insane Milkshakes, served in chocolate-covered mugs, include highlights such as the Giggles Snickers Milkshake, Princess Make A Wish and Bacon Cheeseburger Milkshake. Legendary desserts round out the menu, including the sensational King Kong Sundae, which serves up to 12 people with 24 scoops of ice cream covered with sprinkles, gummy bears, caramel sauce, fudge sauce and giant swirl pops.

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Brunch

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Monster Burger

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Candy Shop

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Sundaes

Private Parties

and Corporate Events

Looking for the perfect place for your party. Look no further than the Sugar Factory for Bachelorette Parties, Sweet Sixteens, Quinceañeras, Baby Showers & more. you can contact our Events Department at Hardrockevents@sugarfactory.com or call (609) 428-7283.

Take a moment to look over our Party Menu.
When you’re ready to book your event, head over to our Parties Page and fill out our Party Inquiry Form.

When arranging group dining for 50 or more, Sugar Factory American Brasserie offers a whimsical, one-of-a-kind experience in Atlantic City. You can reach us at Hardrockevents@sugarfactory.com or
call (609) 428-7283.

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CONTACT US

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